He also identifies the importance of “hedonic personal gratification”. Looking at non-financial motivations behind people contributing their time to online projects, he refers to “socio-psychological reward”. Others mentioned the social dimension of crowdsourcing – the “sense of being involved in something together” – what Jenkins (2006, p244) would refer to as “consumption as a networked practice”, a motivation also identified by Yochai Benkler in his work on networks (2006). A ‘Why should I contribute?’ feature on crowdsourcing projects may be worth considering. Likewise, a ‘personal interest in the issue’ was the single largest factor in someone contributing. Notably, the second biggest reason for not contributing was a ‘lack of personal connection with an investigation’, demonstrating the importance of the individual and social dimension of crowdsourcing. Although at least one interviewee, in contrast, highlighted the simplicity and ease of contributing, it needs to be as easy and simple as possible for users to contribute (or appear to be) in order to lower the perception of effort and time needed.
Looking at the reasons that users of the site as a whole gave for not contributing to an investigation, the majority attributed this to ‘not having enough time’.
Part 3: Reflections on the Proof of Concept phase.Part 1: Investigative journalism conceptualising Help Me Investigate.In the final part of the research underpinning a new Help Me Investigate project I explore the qualities that successful crowdsourcing investigations shared.
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